Section Information

Days, Times, and Locations

Monday Wednesday
4:00 pm - 5:50 pm at Bldg. 45 Rm. 104

Class Number (Formerly CRN)

40772

Registration Consent

Department's Consent Required

Instructor(s)

Murray Millson

Enrollment

University Learning Requirements

Faculty Information

Source: A-Z Index

Department Information

Name:

Email: business@csumb.edu

Phone: 582-4232

Fax: 582-4251

Building: 82A

Website: http://business.csumb.edu

Source: A-Z Index

More Information

Course Description:

Market opportunity identification, market and competitive analysis, consumer behavior measurement and analysis, usage of marketing tools, strategic market planning and program development, organization and management of marketing and the distribution value chain, product management, ethical and legal aspects of marketing in conjunction with corporate social responsibility, and applications of Internet marketing are studied. (Offered every semester.)

Corequisites, Prerequisites & Restrictions:

[(Prerequisites: BUS 200 AND BUS 201 AND BUS 202 AND BUS 203 AND BUS 205 AND BUS 206) AND (ENGCOM A AND ENGCOM B AND ETHICS ULR) AND (MATH 115 OR MATH 130) AND (STAT 100 OR MATH 116)]

Footnotes:

• Course has prerequisite(s).

Start & End Dates:

Start: August 25, 2008
End: December 21, 2008

Consent Requirements:

Catalog History